Jason Seiler's book has the answers every artist is looking for. The Complete Artist Book tells you how to succeed in the creative industry today

December 07,2013

Hey, I'm Jason Seiler (www.jasonseiler.com), I guess I'm an award winning artist, painter, illustrator (who cares)... I also teach on www.Schoolism.com. I've been fortunate to make it in the industry, been exhibited in galleries and now paint and draw for publications and clients that include TIME Magazine, Billboard + Rolling Stone Magazine, The New Yorker, Der Spiegel, Wall Street J...

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Do You have Art or Short Films to Show to the world? Be seen by Disney & Hollywood Producers. Join Mad Artist Publishing family

August 19,2013

So, you finished your short film or demo reel and are ready to be seen by the industry professionals and start your career in the film or video game industry. Let us help you get seen and make you famous in the process!.Mad Artist Publishing would like to invite you to show us your hard work, send us a url of your 2D, 3D, VFX, other short video, film, showreel. Simply Facebook message us at www...

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Action Steps to Take Your Blog to the Next Level of Engagement

Marcin Migdal July 22,2013

Recently, I wrote here about using a "Hub and Outpost" approach to organize the social media marketing you're doing for your title. In that article, I looked at the three reasons I think a blog is by far the best tool to use as a Hub:   1. A blog is frequently updated. 2. Your blog has your mailing list opt-in. 3. It has the best tools for interacting with readers. &nbs...

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The Hub & Outpost Method to Organize Your Social Media Marketing

July 22,2013

Most authors, filmmakers and musicians have gotten the message: you have to be marketing on social media sites if you want to make an impact and, eventually, sell your content.     Social media is indispensable to today's self-published artists, but it's good to remember that social media by itself is one tactic in your overall marketing strategy. Just using social media is not a s...

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How to write an effective book description

Richard Ridley July 22,2013

One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity. Even in an online environment, the book description can bridge the gap between having just another title among a sea of choices and a sellable book wor...

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Why You Need an Artist or Author Blog

July 22,2013

In my day job, I help authors bring their books to completion and get them ready to go to press, whether it's through a digital print on-demand service, an offset print run, or going straight to eBooks.   One thing is constant among all these authors: their dawning realization that after putting in months or years of work - usually in private - to finish their manuscripts, the real work ...

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5 MORE Ways to Market Your Book

July 22,2013

If you haven't already, read the first part here. 6. Direct Marketing Direct marketing is a form of communication that reaches a targeted audience directly through one or more channels. Examples include email, direct mail, catalogs, and promotional letters. Postcards and bookmarks can also be effective since the message is seen immediately without opening an envelope or email. In all cases, d...

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5 Ways to Market Your Book

July 22,2013

The list below briefly describes 10 effective ways to promote - and sell more of - your books. You'll find that these are not one-time activities, but instead require regular engagement and effort. Because of this, it's important to not expect immediate results, since long-term success is the result of creative and persistent promotion.   1. Social Networking A social network facilitate...

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Book Marketing Guide to Targeting an Audience

July 22,2013

If you start casually chatting about your book with someone you just met at a coffee shop and she enthusiastically asks, "Who would enjoy reading your book?" do you have a good answer ready, besides replying with an equally enthusiastic "Everyone!"?   For authors, it's important to pick a target audience if you want to develop an effective marketing campaign and create a compelling messa...

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Developing a Marketing Plan and Strategy for your Book

July 22,2013

If you were considering driving to an unfamiliar destination, what is the first thing you would do? You would probably consult a map to chart the best way to reach it. When getting the word out about your book, a marketing plan is your map, describing your journey from where you are now as an author to where you want to be. It sets your direction, guides your thinking, and lists the actions you...

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